Historically, Novozymes has experienced constant price pressure in its markets. Competition from producers based in low-cost countries, particularly China and India, will always be a challenge. One of the ways in which the Group is trying to counter this challenge is by using its technology to continuously optimize production, thereby reducing costs per unit produced so that production remains at the forefront and competitive.
Novozymes’ technology is the basis of our business, and the Group pursues an active patent strategy by protecting new discoveries as early as possible. This prevents new products, processes, etc., from being copied.